Branding & Rebranding
In today's competitive market, make a statement with a brand that reflects your identity. At Brand Craft Solutions, we offer comprehensive branding services, assisting you in defining your vision and mission, crafting your logo, and refining your brand messaging. Whether you are a small company or an established business seeking a brand refresh, our team is dedicated to helping you create a unique brand that captures your audience's attention.
Working Process
1
Briefing
This is the phase where we aim to gather all the vital information about the customer to guide us through all the steps of the brand creation process. We look for answers to what the business does, who its target audience is, what messages it delivers to them and how it is different from competitors.
2
Research & Analysis
At this stage, we start uncovering market dynamics and analyze competitors by gaining insights into their values, messaging, positioning, and target audience. We dive deep to understand industry trends, target audience needs, and pain points.
3
Brand Discovery
In this phase we aim to uncover the company's history, what it does, its values, vision and mission. We go deep into the challenges the company has and gain insights into its target audience. Then we will strategize how to position it in the market.
4
Verbal Identity
This stage is where we shape the tone of voice and visual identity of companies based on the conducted research. We help them to clearly define their brand promise and choose a slogan that best represents what they stand for. At the end, we provide them with a standardized description for use across various business and marketing communications.
Visual Identity
5
Logo Design
Based on the research and all the prior information we got, we’ll create a logo that best represents your company’s identity, values and what it stands for. We make sure that it is not only visually appealing but also memorable and resonates with your target audience.
6
Corporate Style
This is when we strategically establish color palette, imagery, typography, motifs and patterns that resonate with your brand personality and talk to your audience. With these at hand you’ll be easily recognizable among other brands and will have a consistent brand image across different platforms.
7
Stationery
After the colors, patterns and all the other visual elements are created, we’ll start designing your brand stationery based on your specific business needs - business cards, brochures and flyers, notebooks and stamps, etc...
8
Brand Launch
This is when all is said and done. Now you have a brand identity ready to enter the market and take your business to new heights.
9
Brand Promotional Strategy
If you need help to create a strategy for your brand promotion, identify all the channels and tactics to use in this process, we cover this part too. Our marketing experts will create a whole strategy to promote your brand and get the word out.
Let’s craft you a brand that people will remember!