Goals

EngineerX approached us to help them achieve the following marketing goals:

1. To increase audience engagement focusing on community creation.

2. To increase awareness about the services they offer.

3. To raise awareness about mechanical engineering in the Armenian market and show how they contribute to developing the engineering ecosystem in the country.

Our Process

We initiated our research by going deeper into EngineerX's target audience, pinpointing their main interests and challenges across different buyer personas. Based on research findings, we created a tailored strategy to meet EngineerX's marketing objectives effectively.

Since the implementation of our strategy, EngineerX has experienced a notable increase in engagement on its social media platforms. Followers have shown interest in the content shared and have engaged in conversations through comments and private messages.

Our collaboration with EngineerX remains ongoing, with continuous experimentation on various content and visuals to drive even better results.